The Importance of Organizational Identity

Potential customers are bombarded with ads and solicitations all day long. They have a very intuitive, built in "guard" to protect them from the onslaught of all this information. Imagine an alien from outer space walking into your life. Your immediate response is guarded and defensive. You instinctively and instantly need to know four things: Who is he? Why is he here? What is he doing?  Is he able to do it? In other words, we want to know his identity before we go near him.

Your business is the alien entering your customer's life.

Paraclete Consulting & Counseling helps you clearly define your who, why, what, and ability to fulfill your company goals. Once you know your identity it becomes the foundation for all you do. It determines your policies, your brand, your culture, your marketing, and even HR decisions; virtually everything your company does.
Here are some benefits to having a clearly defined identity in the marketplace:
  • Customers instinctively connect with you
  • This positive pre-disposition increases customer satisfaction and loyalty
  • It minimizes customer conflict 
  • It develops trust with customers
  • It develops trust with all stakeholders
  • It's the foundation for a clear and coherent brand that people know and trust
  • Attracts employees that share your company identity
  • Builds a strong and unified organizational culture
  • Facilitates strategic planning and enhances sales and marketing

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A  B e t t e r  W ay t o  L e a d

A Ted Talk on Identity

The video on the right is the most popular business video in the history of Ted Talks. For good reason. He explains the importance of knowing the "why" of your business. It is the true key to success.
There is no other tool available in the marketplace that helps define business motivation and identity better than the Paraclete Guidance Tool. Using Paraclete, you can clearly understand and communicate your "why" and, because it's a dynamic tool, continue to make decisions that reflect your purpose for being in business. 
If all stakeholders know the reason that you're in the marketplace, you will draw better employees and a more loyal clientele than you ever thought possible. Enjoy the video.